![]() As far as reaching a young audience, about 73% of 18- to 24-year-olds use Snapchat. Snapchat has about 382 million monthly active users. Snapchat is a multimedia messaging app where pictures and messages are usually only available for a short time before they disappear.Ībout 71% of Snapchat users use it only or mostly for peer-to-peer messaging, and about 60% of the interactions on the platform are between close friends. In addition, about 67 percent of 18- to 29-year-olds use Instagram. About 1 billion people use Instagram every month, while 63 percent of users log in at least once a day. Of the three social media apps, Instagram is definitely the largest overall. Users tend to follow celebrities and look at travel photos. ![]() According to a Facebook survey, the most popular topics on Instagram among young adults are food, fashion and beauty, hobbies, music, and TV and films. ![]() Instagram is a visual-first social media platform owned by Facebook. Trying to reach teenagers? The general recommendation is that the top three social media platforms to consider are Instagram, Snapchat and TikTok, but which is best?Īs with everything social media and audience targeting, it can depend.
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